Essential Steps for Successfully Renting Your House


Intro
Renting out a house can be a daunting task, whether you are stepping into this world for the first time or have experience under your belt. There are key aspects to navigate, from understanding your property’s value, to marketing it effectively, and eventually selecting the right tenants. This guide aims to illuminate the process step by step, ensuring that you aren't just casting your line into the unknown sea of real estate, hoping for a bite.
By familiarizing yourself with the essentials, you can mitigate risks and boost your chances of a successful rental experience. Each step discussed here will empower you to make informed decisions, whether your aim is to rent out a cozy two-bedroom in the suburbs or a stylish downtown loft. It’s time to take the bull by the horns and dive into the intricate world of renting your house!
Assessing Your Property
Before you open your doors to potential tenants, it’s crucial to gauge the worth and condition of your property. This step plays a pivotal role in determining not only your rental price but also how quickly you find willing renters. Assessing your property ensures you don’t shortchange yourself or, conversely, scare off potential tenants by setting a price that’s too high. Understanding your property’s value, condition, and unique features lays the groundwork for a successful rental experience.
Understanding Property Value
When evaluating your home’s rental potential, comprehending its value is key. Factors such as location, size, and local market trends create a landscape that influences the rental price. For instance, homes close to schools and parks typically command higher rents. If your neighborhood has seen a surge in development, it might also reflect positively on your property’s value.
It’s wise to consult local property listings, attend nearby open houses, or engage a real estate agent to nail down a competitive rate. Pricing too high risks leaving your property sitting empty for longer than desired, while underpricing may rob you of potential earnings. Being well-informed translates into smart decisions that pay off in the long run.
Inspecting the Condition
The condition of your property carries significant weight in the eyes of potential tenants. When houses appear well-kept and functional, they attract interest. It’s paramount to consider several components when inspecting:
Structural Integrity
Structural integrity refers to the condition of your home’s framework. This involves the foundation, walls, roof, and overall stability. A solid structure not only guarantees safety for tenants but also minimizes future maintenance woes. Cracks in walls or uneven floors signal underlying issues; these could deter a potential tenant.
- Key Characteristic: A sturdy foundation ensures safety and peace of mind for everyone under your roof.
- Benefit: A home boasting strong structural integrity will stand the test of time, resulting in fewer repairs and lower long-term costs.
Utilities and Systems
Having operational utilities and systems is another crucial aspect of a property's condition. This includes plumbing, heating, and electrical wiring. Tenants expect these amenities to be functional and reliable. Ensure the heating system works effectively during colder months, and check that all plumbing fixtures function as intended.
- Key Characteristic: Well-maintained utilities can significantly enhance tenant comfort.
- Drawback: If not properly managed, faulty utilities can lead to a quick turnover, burdening you with expenses and repairs.
Cosmetic Updates
While structural assessments focus on safety and functionality, cosmetic updates are vital in creating an inviting atmosphere. This could involve fresh paint, modern fixtures, or tidy landscaping. A well-groomed property gives the impression of care and thoroughness, which can sway a tenant’s decision.
- Key Characteristic: Cosmetic improvements should create a visually appealing space, making one feel at home.
- Benefit: These updates can boost your asking price, returning your investment in the long run.
Identifying Unique Features
Every property has unique features that can set it apart in a crowded rental market. Whether it’s a spacious backyard, unique architectural details, or energy-efficient appliances, these elements can become significant selling points. Highlighting these perks can attract prospective tenants and establish a competitive edge.
In summary, assessing your property is not just an initial step; it’s a foundational element of the rental process. With a clear understanding of its value, a thorough inspection of its condition, and identification of unique features, you’ll be well-equipped to navigate the rental landscape effectively.
Navigating Legal Requirements
When venturing into the realm of renting your house, understanding the legal landscape is crucial. This section will cover the essentials that every landlord must grasp, from landlord-tenant laws to lease agreements. Ignorance of legal requirements can lead to misunderstandings, financial penalties, and potential lawsuits. It’s like trying to navigate a minefield without a map. Being prepared not only provides a layer of protection but also fosters a positive relationship with your tenants.
Understanding Landlord-Tenant Laws
At the heart of renting lies the relationship between landlords and tenants, governed by a complex web of laws. Understanding these laws is not just about avoiding legal trouble; it's about establishing an equilibrium of rights and responsibilities. Each state and sometimes even cities have their own regulations, so familiarizing yourself with the pertinent laws is essential. For instance, in California, landlords must pay attention to specific rules surrounding security deposits and habitability standards. Similarly, New York has rent control laws.
Conforming to these legal requirements can sometimes feel like solving a puzzle without all the pieces, but it’s vital. You must know your responsibilities, from maintaining the property to returning security deposits in a timely manner. Not adhering to these laws could result in lawsuits or losing your right to evict difficult tenants. Understanding landlord-tenant laws gives you the upper hand in managing your property effectively while minimizing risks.
Preparing the Rental Lease Agreement
A rental lease agreement acts like the rulebook for your landlord-tenant relationship. This document sets forth the terms under which your property will be rented, laying the foundation for a smooth leasing experience. A well-crafted lease can prevent many disputes and misunderstandings down the line.
Essential Clauses
Incorporating essential clauses into your rental lease is vital. These clauses cover everything from the rental amount to maintenance obligations and termination terms. A key characteristic of these clauses is their ability to provide clarity. When tenants know what is expected of them from the get-go, it takes the guesswork out of the equation. Clarity helps to prevent potential disagreements, making it a beneficial choice for any landlord.
One unique feature of these clauses is that they can be customized to fit your property. For example, you may want to specify pet policies or outline the process for handling late rent. This customization aligns the lease more closely with your expectations but requires consideration of any implications. For example, imposing strict rules may deter potential tenants. Consequently, while these clauses prove advantageous for protecting your interests, their wording and implications must be approached carefully.
Negotiating Terms
Negotiating terms within the rental lease can often make or break a deal. Discussing various aspects of the lease fosters communication and encourages a balance between your needs and those of your tenants. The key characteristic here is flexibility. When both parties are willing to negotiate, it creates a mutual respect that can lead to a more harmonious living arrangement.


A unique aspect of negotiating is the opportunity to engage in give-and-take. For instance, if a prospective tenant wishes for a slightly lower rent in exchange for a longer lease term, you might find it beneficial. However, this flexibility requires careful thought about the implications. For example, locking in a lower rent for an extended period might not align with future market rates.
Ultimately, while ensuring your best interests remain intact, being open to negotiation can foster goodwill, leading to responsible and reliable tenants.
Effective legal navigation can mean the difference between a successful rental experience and a drawn-out dispute. Always prioritize understanding and compliance.
Setting the Right Rental Price
Setting the right rental price is crucial in attracting the right tenants and ensuring that you maximize your investment returns. A price that’s too high can leave your property sitting empty, while underpricing it can mean leaving money on the table. Finding that sweet spot requires a combination of market knowledge, strategic pricing, and a clear understanding of your property's unique characteristics.
When you set a competitive yet profitable rental price, you not only increase the likelihood of securing a tenant quickly but also enhance the perceived value of your property in the market. This can have a ripple effect down the line, setting a strong foundation for tenant retention and building a reputation as a landlord who prices properties fairly.
Conducting Market Research
Before determining your rental price, conducting thorough market research is essential. This means examining local market trends, understanding the demand for rental properties in your area, and identifying the amenities or features that are particularly appealing to prospective tenants.
- Local Trends: Stay updated on the latest housing trends in your region. Markets can fluctuate based on various factors such as economy, job growth, and seasonal changes.
- Neighborhood Analysis: Subdivisions or areas within a city can have vastly different rental rates, even if they are just a few blocks apart. Look for specifics about nearby schools, parks, and public transportation—it all counts!
- Target Demographic: Knowing who your potential tenants are is invaluable. Are they young professionals, families, or students? Each group has distinct needs and price sensitivity that comes into play.
In addition to online tools like Zillow or Rent.com, local real estate agents can provide invaluable insight. Often, they have firsthand knowledge of what’s moving in the market.
Analyzing Comparable Properties
Once you have a grip on the market landscape, the next step is to analyze comparable properties—often referred to as "comps". Examining how similar properties are priced and performing provides a clearer picture of what you might expect.
- Size and Features: When comparing properties, look at square footage, number of bedrooms and bathrooms, and other crucial features that can justify your monthly rent.
- Rental Rates: Pay attention to current listings as well as recently rented properties. This dual approach allows you to see the going rates for similar homes and helps you assess how long those listings took to rent.
- Conditions and Amenities: Don’t just look at price; ensure you adjust your offer according to the condition of your property and any special amenities you might provide, like a pool, updated appliances, or a renovated kitchen.
By carefully analyzing these comps, you can anchor your rental price to local trends while ensuring that you remain competitive. Doing so not only provides peace of mind but also legitimizes your price point in conversations with potential tenants.
Setting the right rental price can make a difference between a successful rental venture and a frustrating experience.
Marketing Your Rental Property
Marketing your rental property effectively is a crucial step in attracting the right tenants and maximizing your rental income. It goes beyond just putting a sign on the lawn; it’s about showcasing your property in a way that highlights its best features while reaching a broad audience. A well-executed marketing strategy can make all the difference in the success of your rental endeavor, especially in a competitive real estate market.
By presenting your rental in the best light possible, you create interest and urgency among potential renters. Let’s break down the key elements that make marketing essential:
- Visibility: The more people who see your listing, the better the chances of finding reliable tenants.
- First Impressions Matter: High-quality photos and engaging descriptions can draw interest, making the property more desirable.
- Market Positioning: Understanding your competition helps you price and promote your property better.
- Flexibility: Having a solid marketing strategy allows you to adapt based on feedback and market changes.
Even considering these elements, putting together a compelling listing and selecting the right platforms for posting is what typically draws tenants in.
Creating Compelling Listings
A compelling listing acts like a magnet, drawing potential tenants in with its clarity and appeal. When writing your listing, focus on creating a narrative that tells a potential tenant what life in your home would be like. Here’s how:
- Use Descriptive Language: Paint a vivid picture. Instead of saying "three-bedroom house," try "spacious three-bedroom home with cozy nooks for reading and ample natural light."
- Highlight Special Features: Whether it is a newly renovated kitchen, a scenic backyard, or proximity to public transport, make sure to put these aspects front and center.
- Include Important Details: Don’t forget to mention the monthly rent, security deposit, and availability dates. Listing these clearly helps to set expectations right from the get-go.
- Call to Action: Encourage potential renters to reach out or set up a viewing. Phrases like "schedule a tour today" can prompt immediate engagement.
Utilizing Online Platforms
Real Estate Websites
Real estate websites play a significant role in your marketing strategy, serving as robust platforms where thousands of potential tenants are searching for their next home. Websites like Zillow or Realtor.com are designed specifically for this purpose and come with several advantages:
- Key Characteristic: They provide extensive visibility among renters actively looking for properties. Listings here tend to generate significant traffic.
- Unique Feature: Many of these sites offer tools that help you track how many views your listing receives, giving insight into its performance.
- Advantages: High traffic and user-friendly interfaces make them ideal choices.
- Disadvantages: Competition can be stiff, so your listing must be attractive enough to stand out.
Social Media Engagement
Social media engagement has become another valuable tool for marketing rental properties. Platforms like Facebook and Instagram allow for targeted ads that can reach specific demographics.
- Key Characteristic: The visual nature of platforms like Instagram allows you to showcase your property with photos and videos, attracting a younger audience.
- Unique Feature: Social media also facilitates direct communication with prospective tenants, allowing immediate interactions and inquiries.
- Advantages: Cost-effective advertising and the ability to share listings quickly.
- Disadvantages: Less structured than dedicated real estate sites, so it may take effort to manage interactions effectively.
"The right mix of visibility and engagement can turn a simple rental listing into a sought-after property."
For further insights on real estate marketing, websites like Wikipedia provide a comprehensive look at various strategies.


Preparing Your Property for Rent
When it comes to renting out your house, the condition it’s in plays a pivotal role in attracting potential tenants. Getting your property ready is not just about sprucing things up—it's about enhancing its overall appeal and maximizing your rental income. A well-prepared property can make a significant difference in your rental experience, from securing quality tenants to minimizing vacancy periods. Let’s delve into the essential elements that go into preparing your property for rent.
Deep Cleaning and Maintenance
Before a tenant steps foot inside, a thorough deep clean is essential. Dust bunnies and grime can easily scare off even the most interested party. A clean house not only shows off the property’s best features, but it also indicates you’re a responsible landlord. Make sure to target areas that are often overlooked, like baseboards, behind appliances, and ceilings.
Maintenance is just as important. Fixing leaky faucets, squeaky doors, and any chipped paint beforehand avoids future complaints and indicates you take care of your property. - It sets a precedent for how tenants can expect issues to be handled later. Having a well-maintained property signals to prospective renters that they could enjoy peace of mind living in your space. This could translate to fast turnovers and long-term tenants, both desirable outcomes for anyone in the rental business.
Staging for Appeal
After the cleaning and repairs, the next step is staging your property. This process involves arranging the space to highlight its strengths and create a pleasant atmosphere. A well-staged home can evoke emotional connections, making prospective renters visualize their lives within the space. Two major elements of staging worth focusing on are furniture arrangement and creating ambiance.
Furniture Arrangement
Furniture arrangement is crucial for showcasing your layout. When done right, it makes spaces appear larger and more functional. Arrange furniture in a way that encourages natural flow and speaks to how each room can be used. For example, positioning a couch toward a focal point, like a fireplace or a large window, wouldn't just look inviting—it also suggests how a tenant might use it.
Moreover, consider not overstuffing rooms with furniture. Less can sometimes be more; keeping walkways clear promotes a sense of openness and encourages viewers to imagine their own furniture, making the space feel more personal.
Creating Ambiance
Creating ambiance is about setting the mood in your property. Soft lighting, fresh scents, and inviting decor play a vital role in this. Lighting can either brighten up a room or make it feel like a cave. Think strategically about the type of lighting used: warm tones create a cozy feeling, while brighter lights can energize a space. You could even have a few well-placed lamps that create a softer glow in the evenings.
Additionally, aromas can significantly impact perception. If you’ve just baked cookies or brewed coffee before showings, the fragrance alone can create a welcoming atmosphere that tenants may not forget.
Consider adding touches like fresh flowers or tasteful wall art to inject personality into the surroundings. These small details can spark interest and help potential tenants feel at home right from the first visit.
Screening Potential Tenants
Finding the right tenants for your rental property can't be stressed enough. It’s not just about filling vacancies; it's about ensuring that you have reliable individuals who will respect your property and pay their rent on time. Screening potential tenants thoroughly is a cornerstone of successful property management that saves landlords from headaches down the line. By taking the time to vet applicants, you're not just protecting your investment but also creating a positive living environment and community.
Collecting Rental Applications
The first step in screening tenants is to collect rental applications from interested parties. It's crucial to have a standardized application form that captures all necessary information about the applicant. This includes personal details, work history, and income information. Asking for basic details allows you to create a comprehensive profile of each prospective tenant.
It can be helpful to request that applicants provide the following:
- Full name and contact information
- Social Security Number
- Employment history and income verification
- Previous landlord references
- Any pets or additional occupants
By doing this, not only do you protect yourself, but you also show prospective tenants that you have a professional approach to leasing.
Conducting Background Checks
Once the applications are collected, conducting background checks is essential in this screening process. A thorough background check helps you see more than just what’s on paper; it provides insights into a tenant's character, reliability, and history. This typically includes checking criminal records, credit scores, and past eviction filings.
Credit Checks
One critical aspect of conducting background checks is managing credit checks. This helps you understand the financial reliability of your applicant. A credit report shows how well the tenant has managed debts in the past, which can be a strong indicator of future performance regarding rent payments.
Key features of credit checks include:
- Payment history: You can determine if the applicant has regularly paid their bills on time.
- Debt load: This helps evaluate if they are financially stable enough to afford your rent without strain.
Although credit checks are popular because they provide concrete evidence of financial behavior, they also have some downsides. For instance, a low credit score can sometimes stem from circumstances beyond an applicant's control, like medical bills. So, it's wise to balance this information with other factors before making decisions.
References and Employment Verification
Another crucial part of tenant screening involves references and employment verification. Reaching out to previous landlords can give insights into a tenant's history, helping you understand how they managed past rental situations. Their employers can confirm income levels and job stability, which are significant indicators of reliability.
- Key characteristic: When verifying employment, you're checking if the tenant has a steady income that will cover rental payments consistently.
- Unique advantage: This additional layer of verification can uncover potential risks that otherwise wouldn’t be visible in an application.
That said, one must keep in mind that relying solely on reference checks can be misleading. Sometimes, references may be biased towards the applicant, giving glowing reviews regardless of the truth. Therefore, it's important to corroborate this information with other aspects of the screening process.
Remember, an ounce of prevention is worth a pound of cure. Investing time in screening potential tenants can spare you future headaches and losses.
In summary, the tenant screening process is a multifaceted endeavor involving collecting rental applications, conducting background checks, and verifying references. All these steps are not just procedural but essential in finding reliable tenants who will respect your property and fulfill their rent obligations.


Finalizing the Rental Agreement
Finalizing the rental agreement stands at the apex of the process of renting out your house. This step is more than just affixing signatures on a piece of paper; it serves as the cornerstone of the rental relationship. By meticulously crafting the agreement, landlords can set clear expectations for all parties involved, helping to ensure smooth sailing down the rental road. A well-drafted rental agreement covers crucial aspects like duration of the lease, payment terms, and responsibilities for repairs, thus safeguarding both landlord and tenant interests.
This document acts as a legal shield in times of conflict. For instance, should a tenant decide to rear their ugly head, claiming they have not received maintenance or are misunderstanding the terms concerning utilities, having a detailed agreement mitigates such disputes. It outlines everyone’s duties and rights in black and white, ensuring neither side can conveniently forget what's expected of them. “A stitch in time saves nine,” as the saying goes; a thoroughly thought-out agreement can save both parties from much bigger headaches later on.
Reviewing Terms with Tenants
Before putting pen to paper, it’s wise to engage in a thorough review of the lease terms with potential tenants. Everyone needs to be on the same page, or else misunderstandings could quickly sour the landlord-tenant relationship. Start with the rental amount, due date, and payment methods. Discuss potential late fees and whether they are negotiable to avoid future disputes. Clear communication about security deposits and conditions under which they’re refundable is also critical.
Additionally, it’s a good idea to go through clauses that pertain to maintenance responsibilities, pet policies, and any rules concerning alterations to the property. Don’t rush through this step; it’s essential to provide the tenants ample opportunity to ask questions and voice any concerns. An open dialogue can foster a sense of community and trust before the lease is finalized.
Signing the Lease
Once both parties fully comprehend and agree to the terms, it's time to sign the lease. This act transforms a verbal agreement into a binding contract, which is a significant milestone. Both landlord and tenant should sign in the presence of a third party, if possible, as this adds an extra layer of validation. It’s something akin to having a witness at a marriage ceremony—formality is key.
Keep in mind that you should give each party an original copy of the signed lease. This keeps everything above board and minimizes potential misunderstandings regarding terms. Store one copy in a safe place—perhaps in a file folder marked "rental agreements"—and encourage tenants to do likewise.
In the age of technology, electronic signatures have become increasingly accepted, though it’s prudent to check local laws first. Whether you opt for digital or traditional signatures, ensure that both parties walk away with a clear understanding of their legal obligations. It’s not just about making it official; it’s about laying the groundwork for your relationship moving forward.
"A contract is only as good as the trust between the parties involved."
With everything covered, you will find that both you and your tenants are better prepared to navigate the rental experience, minimizing friction and maximizing enjoyment.
Managing Your Rental Property
Effectively managing your rental property is a linchpin in ensuring a successful rental experience, whether as a novice homeowner or as a seasoned landlord. This aspect frequently becomes a sticking point, giving rise to stress and complications if not handled with care. Having a proper management strategy keeps the wheels rolling smoothly in every rent-related endeavor, covering everything from tenant relationships to property upkeep.
Good management can lead to greater tenant satisfaction, which increases retention rates and maximizes your investment's profitability. One vital point to consider is that maintaining a harmonious relationship with your tenants plays a key role. Happy tenants are more likely to take care of the property and renew their leases, thus saving you the hassle of searching for new renters constantly.
"The best landlord-tenant relationships are built on trust and clear communication."
Moreover, a well-managed property means fewer unexpected costs in the long run. Invest time in assessing your rental's operational needs to ensure you’re not caught off guard by urgent maintenance or legal matters, which can create rifts between you and your tenants.
In the end, good management not only uplifts the living standards of your tenants but also protects your investment from potential pitfalls. This leads us into our next conversation:
Effective Communication with Tenants
Solid communication is the backbone of successful tenant management. From the very first interaction, right up to handing over the keys, establishing a strong line of communication is essential. Not only does it set the tone of your relationship, but it also fosters transparency.
- Be Responsive: Quick replies to inquiries or maintenance requests demonstrate that you value your tenant’s concerns. Consider their requests seriously and respond without dragging your feet.
- Schedule Check-Ins: Touching base now and again, be it through a phone call or an email, cultivates a sense of community and trust. This can also act as a litmus test for any underlying issues before they escalate into bigger problems.
Engaging tenants through regular communication allows you to gauge satisfaction levels and catch potential concerns before they spiral out of control. Plus, open channels enable you to provide necessary rental updates or emergency notifications—singularly vital in maintaining an effective residential ecosystem.
Handling Maintenance Requests
Let’s face it, no one enjoys being in the repair business, yet maintaining the property is crucial not just for tenant satisfaction but for preserving the property’s long-term value. Handling maintenance requests in an effective and timely manner can make or break the tenant-landlord relationship.
- Implement an Online System: Using platforms like Rently or TenantCloud allows for easier tracking of requests and resolutions. These can ensure that all issues are documented properly, providing a clear timeline and accountability, which is essential.
- Prioritize Urgent Requests: Knowing which issues require immediate attention—like a leaky roof or a broken heater during winter—is key. Making sure these issues are prioritized not only helps your tenant but also saves you potentially costly repairs down the road.
Furthermore, consider setting a routine for regular maintenance checks. This anticipates problems and shows tenants that you are proactive rather than reactive. A well-maintained property keeps not only you but also your tenants comfortable and happy. Remember, long-term success in rental properties is often rooted in how well you care for the domicile itself and the people living within it.
Renewals and Lease Termination
When it comes to renting your house, understanding the intricacies of renewals and termination is paramount. These phases not only influence the stability of your rental income but also the overall relationship with your tenants. If managed correctly, they can pave the way for long-term tenancy and minimized vacancy periods. The stakes are high, so let’s dive into what you need to know as a landlord.
Understanding Renewal Terms
Renewal terms describe the conditions under which a rental lease can be extended at the end of its initial term. They ’re often found in the lease agreement and can vary significantly based on negotiation between the landlord and tenant. Here are a few elements to consider:
- Duration of Renewal: This refers to how long the lease can be extended. Typical terms can range from month-to-month arrangements to annual renewals.
- Rent Adjustments: A common clause might stipulate rental adjustments upon renewal. Understanding market trends is critical, as you want to keep the rent competitive yet profitable. It’s wise to research comparable properties before proposing new rental rates.
- Tenant Obligations: Specify any conditions the tenant must meet before renewing the lease. This can include timely payment history or maintaining the property's condition.
- Opt-out Clauses: Consider allowing for flexible exit strategies if either party wishes to terminate without penalty, under specific conditions. This can safeguard both landlord and tenant's interests and contribute to a smoother relationship.
Establishing clear renewal terms not only sets expectations but also fosters trust, which can lead to a harmonious landlord-tenant dynamic.
The Process of Termination
Sometimes, despite best efforts, it may become necessary to terminate a tenancy. Understanding the legalities and process ensures you navigate this sensitive area smoothly. Here’s how to approach it:
- Notice Requirement: Most jurisdictions mandate landlords to provide written notice before terminating a lease. This could range from 30 to 90 days, depending on the terms of the lease and local laws. It’s crucial to familiarize yourself with regional regulations to avoid any pitfalls.
- Reasons for Termination: The reason behind lease termination signals its legality. Common grounds include non-payment of rent, violation of lease terms, or significant property damage. If you plan to terminate, be sure to document any incidents carefully.
- Final Walkthrough: Before the tenant vacates, conduct a final property inspection. This will help determine if any repairs are necessary and assess whether security deposits may be withheld due to damages.
- Return of Security Deposit: After ensuring the premises are in the right condition, return the security deposit via the manner specified in the lease. Be transparent about any deductions made and provide a written account to avoid potential disputes.
- Legal Compliance: Lastly, seek legal counsel if you are unsure about the termination process or potential consequences, especially if disputes arise. Complying with all laws and preserving documentation is key.
"Clear communication and adherence to legal standards can help avoid many headaches associated with lease termination."
Understanding renewals and termination processes is not just about paperwork; it’s about ensuring that every party involved knows their rights and responsibilities. By nailing down clear terms and being well-informed on termination processes, landlords can cultivate a successful rental experience.